How to effectively engage with your Twitter following

As mentioned in previous blogs, the one social media platform that I have a hard time consistently posting to is Twitter. Most of the time I don’t tweet because I can’t fit what I want to say in 140 characters and I’m not witty enough. Companies alike can relate to that same feeling. Twitter is a platform for short briefs of information and to start conversations with a couple of sentences. It can be a powerful platform but it can be tricky to engage with one’s followers.

Post Intelligence, was recently launched to help tweeters step up their social media game and assist users in growing their Twitter presence.  This program analyzes a user’s tweets through artificial intelligence, learns about the user’s tone, and then suggests topics and themes to tweet about. Building a following and engaging with those followers is difficult to do, and Post Intelligence will help alleviate that issue.

Companies can utilize this program by generating content that is relevant to trending topics. Post Intelligence will suggest content to post about that will help the companies interact with their followers and be a part of the global conversation.

For people and businesses wanting to grow their social media presence on Twitter, they might want to check out Post Intelligence.

To read more on this third party social media app check out this Forbes article: https://www.forbes.com/sites/curtissilver/2017/03/23/how-post-intelligence-uses-ai-and-deep-learning-to-enhance-your-social-media-presence/#704425de2d7a

I'm obsessed with Apartment Therapy's blog - here's why

I love learning about interior design and seeing spaces transformed. I recently started following Apartment Therapy’s blog and social media channels. 

According to Forbes, “Apartment Therapy is one of the most influential interior design sites on the Web.” Their content creates unique value by allowing readers to submit their own house tours. 

Apartment Therapy’s approach creates value for the customer because after they submit their house tour, other readers can solicit suggestions for specific improvements. Their target market consists of 20-50 year olds who are renting an apartment or own a house. 

They really engage their readers in many different ways, with their biggest campaigns in the form of contests that readers can participate in. Their highest followings are on Instagram and Pinterest and almost every day they share content that calls the reader to action by giving them a link to follow to learn more about the post or by asking engaging questions.

 I have to say that after analyzing all of their social media platforms, I am very impressed with the way they curate titles of blogs to engage their readers. Almost all of the titles have the word “you” in it, which catches the reader and immediately gets them thinking that maybe this article is interesting. 

Needless to say, browsing their site and home decor ideas has been what I've been doing in my downtime ;) 

http://www.apartmenttherapy.com/

https://www.instagram.com/apartmenttherapy/

https://www.facebook.com/apartmenttherapy/

https://www.pinterest.com/apttherapy/