I love learning about interior design and seeing spaces transformed. I recently started following Apartment Therapy’s blog and social media channels.
According to Forbes, “Apartment Therapy is one of the most influential interior design sites on the Web.” Their content creates unique value by allowing readers to submit their own house tours.
Apartment Therapy’s approach creates value for the customer because after they submit their house tour, other readers can solicit suggestions for specific improvements. Their target market consists of 20-50 year olds who are renting an apartment or own a house.
They really engage their readers in many different ways, with their biggest campaigns in the form of contests that readers can participate in. Their highest followings are on Instagram and Pinterest and almost every day they share content that calls the reader to action by giving them a link to follow to learn more about the post or by asking engaging questions.
I have to say that after analyzing all of their social media platforms, I am very impressed with the way they curate titles of blogs to engage their readers. Almost all of the titles have the word “you” in it, which catches the reader and immediately gets them thinking that maybe this article is interesting.
Needless to say, browsing their site and home decor ideas has been what I've been doing in my downtime ;)