I love learning about
interior design and seeing spaces transformed. I recently started following
Apartment Therapy’s blog and social media channels.
According to Forbes, “Apartment
Therapy is one of the most influential interior design sites on the Web.” Their
content creates unique value by allowing readers to submit their own house
tours.
Apartment Therapy’s approach creates value for the customer because
after they submit their house tour, other readers can solicit suggestions for
specific improvements. Their target market consists of 20-50 year olds who are
renting an apartment or own a house.
They really engage their readers in many
different ways, with their biggest campaigns in the form of contests that
readers can participate in. Their highest followings are on Instagram and
Pinterest and almost every day they share content that calls the reader to
action by giving them a link to follow to learn more about the post or by
asking engaging questions.
I have to say that after analyzing all of their
social media platforms, I am very impressed with the way they curate titles of
blogs to engage their readers. Almost all of the titles have the word “you” in
it, which catches the reader and immediately gets them thinking that maybe this
article is interesting.
Needless to say, browsing their site and home decor ideas has been what I've been doing in my downtime ;)
http://www.apartmenttherapy.com/
https://www.instagram.com/apartmenttherapy/
https://www.facebook.com/apartmenttherapy/
https://www.pinterest.com/apttherapy/
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